The difficult summer of Twitch

Daily life has taught us that things can often go well and then go bad within a few hours; for Twitch we can make a similar speech as at the moment he is passing one of his most stormy periods between image problems and problems with some of his most important creators.
Twitch is facing what we can define, almost with absolute certainty, the most difficult summer of his life.
Why do we say this? Because it is enough to look for the word Twitch on a search engine to see the brand being associated with a very long series of problems concerning the most disparate categories of interest: the platform has lost its most important creator on a historical level and has been criticized by the same for a dubious management of the functions related to the recommended; to make matters worse there are also problems related to the types of advertising that are passed on the platform and problems related to the sanctions inflicted on various personalities in the streaming world, anything but consistent in the long run.
Let's see how Twitch is going through his toughest summer.
Twitch and Ninja: story of an absence.
What happens when the most important streamer of the most important title on the platform takes and leaves because of a multimillion-dollar contract with one of his rivals? You start having to deal with a very large hole left inside the platform structure.
This is more or less what has happened since Ninja took and left in that of Mixer, Microsoft's rival platform, following a multi-million dollar contract.
Ninja, who is one of the main perpetrators of Fortnite's incredible media success, left a vacancy on the platform that Twitch used to sponsor channels of his choice.
For some problem concerning the algorithms it seems that Twitch has used the name and the Ninja brand to advertise a streaming about Fortnite that has contents of a sexual / pornographic nature; as expected, Ninja himself has not taken it very well and has released a video on Twitter explaining his position in this regard, asking Twitch not to be transformed into an advertising page for content detached from his style.
Disgusted and so sorry.
pic.twitter.com/gnUY5Kp52E – Ninja (@Ninja) August 11, 2019 “I streamed for eight years in order to create a brand and build a successful channel.
On my channel the recommended content was of a pornographic nature, something I never even remotely covered in my broadcasts and something that in a sense hurts me.
”Obviously altered by the issue, Blevins basically requested the removal of sponsored broadcasts from his channel, a desire that was satisfied in his own way by the platform.
The pornographic material within the issue also appeared on the Ninja page for algorithm-related problems and Twitch later apologized for not being able to quickly remove it as promised.
The CEO of the platform, Emmet Shear, apologized published with Blevins on Twitter.
"Our community enters Twitch looking for streaming to watch.
In order to ensure that they always find something they can use, we are experimenting with a system of recommendations that is widespread towards all Twitch pages, including the pages of streamers that are currently offline.
This allows the content creators community to be more connected.
Unfortunately the content of a pornographic nature that appeared on the Ninja page openly violated our terms of service and we were forced to suspend the account permanently from our platform; it was a gross mistake that we didn't respond to quickly enough.
From a more personal point of view I would like to personally apologize to Ninja for what happened.
It was not in our intentions and what happened should never have happened, there are not enough effective excuses for this.
"Punishing one to educate a hundred? As if that weren't enough lately Twitch has had to see it with a series of controversies concerning content creators and the sanctions imposed on them, not always consistent with the gravity of the facts and sometimes completely unequal between them.
Alinity Divine is a streamer with interesting numbers that over the last few weeks has seen a series of controversies cirocndarla: first the girl was accused of having used, during the course of a transmission, racist epithets prohibited by the conditions of use of the platform and is also accused of mistreating her cat during a broadcast.
The absence of sanctions on the part of Twitch for this series of episodes has angered someone in the community that has come to create a petition to implore its ban from the platforms, collecting nearly fifty thousand signatures.
English is not my first language, I mispronounce and mumble words.
I'm sorry to anyone offended by things they think I said.
I didn't call my teammate to slur, I stumbled on my words telling him "your first is in the channel" 🤦‍♀️ – Alinity (@AlinityTwitch) August 11, 2019 The streamer tried to clarify his position in this regard with a tweet explaining his point of view: he is not a native English speaker and is wrong to pronounce words; no racist insult.
The cat accident, on the other hand, is different in scope: the streamer on two different occasions "abused" (at least according to American standards) his domestic feline: once he threw it and once he made him drink vodka.
Looking at the video superimposed it is however easy to understand that the launch made by the streamer could hardly have had consequences on the cat, given the absence of force in the gesture and the quantity of vodka ingested by the cat is definitely under the dangerous thresholds that can be found on the web.
A teaspoon of vodka (which has the same alcohol% as whiskey) is all it takes to put a cat in a coma.
pic.twitter.com/6MZU6JTaix – Ian Miles Cheong (@stillgray) July 19, 2019 When Twitch punishes its creators, however, it does so in ways that sometimes cannot be understood easily: during E3 2019 Dr.
Disespect received a temporary ban of a few weeks for having filmed while going to the bathroom (illegal in the state of California) and for having filmed minors without consent (illegal all over America); Dr.
Disrespect's temporary ban lasted two weeks.
Months before he left the platform, Ninja himself ended up in the middle of a controversy concerning his vocabulary during the broadcasts and Twitch instead of punishing him asked only for a public apology.
Smaller streamers such as Pink Ward and TFue, for charges similar to those of Blevins, had to be banished thirty days from the platform; two weights and two measures for something (a regulation) which should be linear by nature and equal for all.
Small steps forward Fortunately, Twitch has also managed to do something positive this summer.
Amazon's streaming service, in its ongoing quest for improvement, has started developing its streaming control application called Twitch Studio.
Mind you, we're not talking about something as playful as Twitch Sings, but a program that would replace the much more popular and popular OBS with an application made specifically for the platform.
The application was announced on Twitch's blog on August 8th with an official post that talks about an all-in-one streaming application dedicated to new streamers, to set up a quality stream and interact with their community without problems of any kind, with zero added complications.
The application will have a guided setup to allow the less accustomed to find the optimal settings to stream, including instructions for even the simplest tasks such as connecting the microphone and webcam; to this will be added customizable templates to make your stream visually satisfying and a series of plugins to allow the content creator to interact comfortably with the community while you are live.
Of course, Twitch has to see it with a large number of competitors: Streamlabs OBS, Xsplit, Gamecaster, Broadcaster, Streamelements are just some of the famous names with which the company must compete in the streaming software market; to overcome the problem, the company has obviously tried to focus on that market segment that is not practical enough with the computer world to juggle all these multitudes of options and information.
Twitch arrived late in the market and knows it very well.
If you are willing to try Twitch Studio you can sign up for the beta through a registration that you can reach by clicking here every week new users will be invited to try the beta.
The article The difficult summer of Twitch comes from Player.it.